Leading the way in assisting offshore start-ups and new FDI business ventures, Dubai based Europe Emirates Group have witnessed a sea-change in female entrepreneurship over recent years. Outdated cultural stereotypes lag way behind the reality – today, female entrepreneurs across the Middle East are in fact outperforming their counterparts in other parts of the world. For example, 33% of female-run businesses in the UAE generate revenues in excess of USD $100,000, compared to just 13% in the USA. According to Dr Amina Al Rustamani, Group Chief Executive Officer of TECOM Group, the key to this power shift is a matter of mindset and outlook – less on the part of the “establishment”, but more in the minds of the female